This weekend, the Cottage Park Yacht Club is hosting the 15th Make-a-Wish Regatta to benefit the Make-a-Wish Foundation of Greater Boston. This is a fabulous event that draws hundreds of sailors from across the state to compete and raise money for a great cause. For the 6th year, Codfish Gear has designed and supplied the regatta t-shirts as well as made a donation of Codfish Gear and a custom made tote bag created from sail cloth by our Co-Founder Patricia McNamara-Vannoni to the event’s silent auction. If you are in the area of CPYC this weekend, you should definitely stop by, bid on the auction items, buy some raffle tickets or even leave a donation for the cause. It is in tough economic times like these that the Make-a-Wish Foundation needs our help even more.
This week has been a busy one as we start to close out summer events and begin to move toward the fall school season. The N-10 Midget Regatta shirts were recently completed and will be used today and tomorrow as give-aways at the event, being hosted by the Cottage Park Yacht Club. Other items we have in production include the H-Class Championship polo shirts, the Boston College High School Arrupe Division Mentor Shirts, and some embroidery for the State Champion Boston College High School sailing team. The H-Class Championship is being hosted by The Buzzards Yacht Club and will be sailed on August 1-2. Contact us to find out how your group can get a Customized Cod, just like these groups!
Not everyone understands the value of using promotional products yet. We thought it might be useful to hear some of the top reasons for using this marketing merchandise to help grow your business. Here are some top reasons put forth by the Promotional Products Professionals of Canada.
Why should your company use promotional products like pens, caps and other customised items?
TOP EIGHT USES OF PROMOTIONAL PRODUCTS
- 1. Promote goodwill/image
- 2. Reinforce marketing of existing products, services, facilities
- 3. Recognize employee performance
- 5. Promote trade show traffic
- 6. Introduce new products, services, facilities
- 7. Stimulate employee sales performance
- 8. Stimulate employee productivity
Promotional Products is being positioned more and more, not as a pure product, but as part of the promotion buyer’s promotional and communications mix. High speed information gives audiences a choice about whether they wish to be exposed to mass advertising. Promotional Products advertising has proven to be much more effective in its unobtrusive, targeted, personalized approach. Due to its useful nature, promotional products tend to be kept and used, leading to voluntary repeated exposure, recognition and retention of the advertiser’s name and/or message. The use of promotional products is most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution. Which products to choose when there are tens of thousands of products to choose from? This task is most easily accomplished with the help of a professional promotional product distributor.
Source : PPAC
We have a special to offer on canvas bags! You can have 100 of these bags for only $5.65 each. Just order before the end of August to take 
advantage of this deal!
Stay on top of Codfish Gear within your social networks. We now have a fan page on Facebook and a group page on LinkedIn! Join these groups to see more pictures of people Putting a Cod on Their Bods, the latest news and so much more! Also, feel free to leave recommendations to tell people how much you love Codfish Gear!
We are always looking for new ways to reach the people with useful items. It seems everyone has at least one verson of the iPod, or iPhone or 
Blackberry. On top of that, they are looking for even more ways to personalize their standard device. Silicone covers are the new and improved way to get out your brand name in a form that people will use. Click here to see more information about these iPod products, or contact us to find the electronics accessory to meet your school, group or company image.
We recently started a project for the Massachusetts State Sailing Team Champions, Boston College High School. We are customizing high quality sailing gear with the teams burgee to highlight their stellar season. In addition, we are working on t-shirts for the National 10 (Turnabout) Midget sailing championship and a range of gear for the Herreshoff – 12 sailing class championships. While the Midgets might sounds a bit confusing, it is actually for children ages 13 and under, and not little people. While we are still waiting to see summer here in Boston, the sailing fleets are still very active across the region. The highlight for the week is the arrival of the Tall Ships to the harbor. We hope to show you some pictures of these vessels soon!